I originally built this app for me.

I wanted one place — not five — that kept track of my life and my goals. My phone is with me almost all of the time anyway. Instead of bouncing between a banking app, a meal tracker, a journal, a workout log, why not a dashboard of sorts where I could log everything that I actually care about — and still go back to the dedicated apps when I needed to?

I tried what's out there. Some of it I liked: well-structured, well-integrated, visual. I do like visual stuff. But two things kept bothering me. Privacy — none of it felt like it was actually mine. And the built-in nonsense — there was always something in the way I couldn't customize. Things I'd never use that I couldn't remove. Things missing that I needed. Rather than fight that, I built my own.

The name comes from something I've heard a few times: life could be like a video game. You could wake up tomorrow and decide what you want that life to look like. The past doesn't matter to the same extent as the present. The things you've been through, the things you've done — they don't have to determine what you do next. You start from zero at your choosing.

I wanted to charge full-on at my goals, with clear intent. The things that matter to me get focus; the things other people tell me should matter don't. That's the whole frame.

Life is kind of a game — but it's the kind where you only get one shot, one chance, to make the most of it. Rather than be pessimistic about that, I take it as the most positive thing in the world. You only get to choose once. So choose something you actually care about.

Life is a game played from the beginning. You start with no control, and you're taught how things run. As you get older, the responsibility piles up so fast that you kind of forget you also have free will. You forget you get to choose. Your dreams become background noise. You give up on them quietly, without ever deciding to.

The choices you make today create the future you live tomorrow. Wherever you are — just starting out, or starting fresh after going through hell — the move is the same: chase your goals with everything you have. Don't let anyone tell you otherwise.